Every team at Amazon had their own tools, pages, and portals. Nothing talked to each other. Everything looked different.
With 80+ internal tools scattered across different systems, finding the right surface for a task was a daily frustration. Many users found it overwhelming to navigate between different experiences and remember where specific resources were located.
I saw an opportunity to rethink the entire experience — not as another standalone experience, but as the connective tissue that would centralise the fragmentation. The intranet needed to become the front door of amazon: a single, personalised starting point for work, support, and connection.
1 year
Time
8+
Reserach Studies
80+
Tools Integrated
+25 (75)
CSAT
+40%
communication engagement
my role
- defined the north star strategy and design direction
- led a team of 7 (design, research, content)on this 0→1 initiative (concept to launch)
- aligned 4 orgs through cross-team design workshops
- facilitated VP/SVP reviews with prototype walk-throughs and strategy docs
- introduced scalable design foundations now used across all of amazon
how it works
search-led experience
search is front and center. one bar finds everything — tools, pages, news, HR, and more. results adapt to your role, intent, and recent activity.
personalized homepage
a single view for what matters most: key links, shout-outs, news, and open tasks — all tailored to you.
navigation that stays out of the way
when you don't need it, it hides. when you do, it's smart, prioritized, and matches your mental model — not org charts.
favorites, not bookmarks
your most-used tools show up automatically, saving clicks. you can pin your own too.
streamlined comms
a modern, scrollable feed surfaces what's trending, local, and relevant to your org, plus shout-outs and nudges to take action.
one stop shop
no more jumping between sites. your job info, time off, kudos, benefits etc — all in one unified profile.
mobile‑first by design
built for people on the move. everything adapts seamlessly across phone, tablet, and desktop, so you can search, and stay connected wherever work happens.
the anatomy of the front door to amazon
unified search experience (integrating 20+ search experiences)
one place for all your information
one place for all your notifications
what I learned
simplicity takes discipline
everyone wanted their content front and center. staying focused on what mattered to employees — and saying no when needed — made the right experience.
clarity over consensus
everyone had a different take on what "intranet" meant. alignment took time, but design played a significant role in converging on a single vision.
data over opinion
SVPs had strong opinions. mine didn't matter unless it was backed by real evidence. research gave me the ability to influence outcomes on behalf of our users.
start with the edges
we baked in mobile and accessibility from the beginning. it changed how we scoped, built, and prioritised everything.
research is a strategy tool
when speed is essential, you don't do less research, but you plan it smarter. aligning on core project milestone early on helped myself and research set the right expectations for what answers we needed and when.
the front door to a one stop shop of all amazon tools and resources