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alastair cook
Video preview for startup redesign

Cezanne HR was a fast growing, globally relied upon platform, that boasted a lot of features, but its interface hadn’t kept pace. The information architecture and workflow were extremely complex, navigation and templates were outdated, and users struggled with inconsistent flows and visual clutter.


Over a year, I led a full-scale redesign grounded in extensive research and testing. We modernised the UI, improved usability across 100+ screens, and delivered a faster, cleaner experience that better matched how people actually used the product.

14 months

Time

6

User Tests

100+ screens

Features

web, tablet, mobile

Platforms

my role

  • led redesign from discovery to delivery
  • ran generative and evaluative research across user types
  • mapped task flows + identified key pain points
  • restructured navigation and system architecture
  • built responsive, component-based ui
  • tested designs through a/b tests + interviews
  • collaborated with r&d, engineering, qa, and sales
  • contributed to front-end dev and bug fixing

how it works

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navigation overhaul

replaced the overly complex sidebar with view-specific navigation, progressively revealing content based on user intent.

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user config + theming

introduced personalisation, dashboards, and branding options.

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visual simplification

reduced noise, added spacing, unified look + feel through minimal, modular ui.

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mobile-first thinking

designed for every device and use-case — not as an afterthought, but as a core requirement.

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mental model mapping

learned how novice and expert users think, and designed for both.

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modular system thinking

shifted design + engineering towards repeatable, flexible ui patterns.

Browser-native VoIP interface

simplified flattened out navigation

Startup redesign interface

pay-as-you-go pricing and instant credit system

Global carrier network

global carrier network and custom caller id

Browser-native VoIP interface

chrome and navigation

Browser-native VoIP interface

modular configuration and branding

what I learned

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simplifying what people are used to is hard

people adapt and learn to live with complexity, which made unwinding it even harder.

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understand legacy before fixing it

existing use cases reveaed more about user behviours than our orginal assumptions. start by listening.

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power users want speed, new users need signposts

one size doesn't fit all. shortcuts and scaffolding must coexist.

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design systems save time

consistency compounds. saving time on ui decisions let the team focus on the bigger picture.

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good design sells

the redesign didn't just help users — it helped close deals too.

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alignment unlocks scale

working across r&d, sales, and support provided a cohesive vision and helped everyone come together.

next project → design system